Elon Musk is a bad Person of the Year… but not for the reasons you think.

I’ve written this column before.

In fact, I think I’ve written it several times. The short version is posted on social media so often each December that I pretty much end up copy-pasting it over and over.

And here we are again, with an annual mass delusion persisting for at least 90 years: TIME’s Person of the Year is not an honor.

It was never an honor, never intended to be an honor, and if you haven’t figured that out from some of the choices over the decades, I really don’t know what to tell you.